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Job Information
Job title

Internet Marketing Manager

Company Spencer Reed Group, Inc.
Wage Not specified
Location United States, Missouri, Kansas City
Employment type Full Time
Education Not Specified
Year Experience 4 - 5 Years of Practical Experience
Travel None
Published on 10/22/2004
Description
Internet Marketing Manager
REPORTS TO: Vice President Marketing/Development

OVERALL RESPONSIBILITIES:
Responsible for the, continuing design, and realization of the Internet Marketing and Development Strategy. Will work closely with inside IT resources, creative staff and advertising agency to manage timetables, budgets and implementation. Position oneself as the company's online expert.

RESPONSIBILITIES:

. Responsible for all aspects of the Web development, enhancement and maintenance process, serving as the primary contact to inside/outside staff.
. Research, analyze and monitor financial, technological and demographic factors in order to capitalize on market opportunities and minimize the effects of competitive activity.
. Lead the development and implementation of an online strategy for the organization which will result in the greatest market share.
. Plans and oversees the organization's advertising and promotion activities specifically linked to its' Web presence.
. Develop and execute Internet marketing campaigns in order to increase traffic on the web site and leverage the companyl brand within the World Wide Web.
. Responsible for developing Co-Ventures with affiliate companies/partners, leveraging all opportunistic business opportunities.
. Track Internet/Web performance related to traffic on the site, within site pages, interactivity of sponsors online, as well as with advertising campaigns, reporting trends and recommending corrective courses of action to maximize traffic/customer opportunities.
. Develop and execute outbound email initiatives.
. Performs all other tasks as assigned by management.

RESPONSIBILITY MIX:

Duties will be split 60% project/team management and 40% strategic engagement

MARKET EXPERIENCE:

. 4+ years of direct engagement of Web/Internet site development/execution/management.

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Experience/Skills
SKILLS / QUALIFICATIONS:

. Knowledge of web development and basic web programming languages
. College degree - or equivalent experience
. Superior leadership skills
. Top notch project management skills
. Excellent time management skills
. Exceptional team building skills
. Financial savvy
. "Out of box" thinker
. Artful negotiator
. Excellent communication skills
. Proactive vs. reactive
. Strong presentation skills


Other desired skills:
Manager
This job has expired.