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Job Information
Job title

Senior Associate Marketing Strategy and Analysis

Company Sapient
Wage between $0.00 - $0.00 Annually
Location United States, Illinois, Chicago
Employment type Full Time
Education Not Specified
Year Experience 4 - 5 Years of Practical Experience
Travel None
Published on 7/16/2008
Description
What does it mean to be the largest independent interactive agency in the world? Besides everything you’d expect – award-winning creative, genius marketing, technology prowess - it means people come to Sapient because they share an all-embracing desire to do things differently. To never feel like it’s an assembly line. To do groundbreaking work on a daily basis. That’s why Sapient Interactive is powered by some of the most original, ambitious interactive professionals you’re likely to meet. It’s an ideal environment for the entrepreneurially minded. Sound like you? Then we should probably talk.

Job Title:
Senior Associate Marketing Strategy and Analysis – Consumer and Industry Research

Job Summary:
The successful candidate will conduct internal and external research projects and interact with clients, leading to innovative and high quality experiences for our clients’ customers and stakeholders. This role will participate in all phases of research for the purposes of formulating strategy, discovering opportunities, defining requirements, and assessing designs. In addition, the role provides opportunities to work and partner directly with clients in an externally-facing delivery role.


Responsibilities:
  • Review and synthesize a large quantity of secondary materials into key findings appropriate for the client and account
  • Develop C-level (summary) and detailed Powerpoint presentations as well as storyboards reflecting research findings
  • Select appropriate quantitative methods for business objectives and project parameters
  • Communicate web and business analytics strategies
  • Create, structure, analyze and develop recommendations based on Excel financial data and models
  • Coordinate interactions with research vendors, moderators, and other key participants in the research process
  • Leverage available secondary research sources (e.g., Forrester, Jupiter, OneSource, eMarketer, Google, etc.) to determine market size, market trends, performance benchmarks, best practices, etc.
  • Organize research findings into matrixes or maps that highlight business opportunities

    Experience Guidelines:
  • 3-5 years of online industry experience
  • Detail orientated with the ability to prioritize and accomplish tasks in a timely fashion
  • Excellent communication skills
  • Knowledge of the latest qualitative research and analysis techniques
  • Marketing services industry experience, including research to inform interactive and multichannel marketing strategy
  • Strong analytical and process-oriented problem-solving skills
  • Ability to function successfully in a fast-paced, collaborative, highly-matrixed organization
  • Microsoft excel expertise with complex functions such as sorting and managing lists; organizing and analyzing data; creating reports, Pivot tables, functions, linking workbooks, writing macros, developing templates

    Education:
    Bachelor’s degree required, MBA or other advanced degree a plus

    About Sapient
    Sapient helps clients innovate their businesses in the areas of marketing, business operations, and technology. Leveraging a unique approach, breakthrough thinking, and disciplined execution, Sapient leads its industry in delivering the right business results on time and on budget. Sapient works with clients that are driven to make a difference, including BP, Essent Energie, Harrah's Entertainment, Hilton International, Janus, National Institutes of Health (NIH), Sony Electronics, the U.S. Marine Corps, and Verizon.
    Founded in 1990, Sapient is headquartered in Cambridge, Massachusetts, and operates across North America, Europe, and India. More information about Sapient can be found at .
    Sapient is a registered service mark of Sapient Corporation.
    Sapient is an Equal Opportunity Employer

    FREQUENT TRAVEL MAY BE REQUIRED

    *Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role, which include hearing, speaking, typing, and occasionally moving and/or lifting up to 15 pounds.

    Sapient is a registered service mark of Sapient Corporation.

    Keywords: Project Management, User Research, User Experience, Market Analysis, Marketingdf-tc

    Experience/Skills
    See above

    Other desired skills:
    Project Management, User Research, User Experience, Market Analysis, Marketing
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