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Job Information
Job title

Web Analyst

Company The Creative Group
Wage Not specified
Location United States, New Jersey, Ridgefield Park
Employment type Full Time
Education Not Specified
Year Experience 4 - 5 Years of Practical Experience
Travel Not Specified
Published on 3/20/2008
Description
This role will provide thought-leadership in measurement and analysis for digital marketing. You will also identify new ideas and opportunities for analytic projects.DUTIES:- Perform marketing campaign and investment analysis for all Online advertising, and website related activities- Analyze data from online marketing campaigns: user response, web site conversions, feature usage, attrition rates- Conduct in-depth analysis of larger campaigns- Deliver online customer analyses, such as: Customer Segmentation, Retention Analysis, Lifetime Value Analysis, Advertising Research, Brand Research, Site Utilization- Define and implement routine reports (weekly / monthly) for marketing campaigns- Provide detailed monthly and quarterly results overviews to management- Participate and support in delivering results and presentations to clients- Provide recommendations on improvement of marketing efficiencies and effectiveness- Stay abreast of current trends and best practices in marketing analysis and tools/techniquesSKILLS & REQUIREMENTS: - Minimum 3+ years of experience providing relevant marketing analysis- Proficiency using site reporting/analytic tools such as Omniture, DFA, Webtrends, Visual Science, Coremetrics, WebSideStory, etc- Strong proficiency in Microsoft Word, PowerPoint and Excel- Strong written & verbal communication skills - Strong internal client service skills ATTRIBUTES:- Able to work in fast paced environment where flexibility is key and directions can change frequently.- Extreme attention to details and outstanding organizational skills- Self starter, highly motivated to excel w/minimal supervisiondf-tc

Experience/Skills
None None.

Other desired skills:
Web Analyst
This job has expired.